ABOUT LUXILO-SQUARE
LUXILO SQUARE’S unique position in the market place is its expertise in marketing,wholesale and distribution. With our experience of managing a distribution system, our company rises within the industry as a leader and row model in this industry. This enables our company not only to build brands but also to use its resources to ensure profitability for each individual brand. Consists of 35 employees. Our staffs are composed of knowledgeable professionals with ample experience in the sales, marketing and distribution business. We provide constant training and support to our sales force providing them with the backup required to penetrate this market place while increasing our client base daily and keeping the old clients always satisfied of our quality service.
VISION & VALUES
Our vision is to be the foremost regional based luxury goods distributor in Ivory Coast, Primarily in local markets by:
- Guiding, motivating and developing our Staff.
- Building strong relationships with our Retail partners.
- Guarding, nurturing and building the Brands we represent.
- Continuously assessing the wants & needs of the Customers in our markets and to satisfy them accordingly.
We present extensive experience in creating partnerships for distributing Luxury brands in Ivory Coast. We focus on organic, sustainable growth for each of our partners, through excellence in brand positioning, merchandising and promotional activities. We work closely with our partners to apply an augmented brand experience for our audience. Whilst monitoring brand performance, we strive to transfer excellent product and customer service training to our wholesale network partners.
Marketing Strategy
Advertising is extremely important in supporting our marketing strategy, and we therefore engage in extensive advertising activities, both at the point-of-sale and through various media directed at the end consumer of our products.
In our media advertising, we utilize mass media, such as print, radio and television, as well as billboard advertising and digital media. The extent of our advertising activities and the selection of different media depend upon the competitive conditions in each particular market. In addition, we advertise in publications targeted to independent practitioners and other market-specific magazines.
We also benefit from brand-name advertising carried out by licensors of our designer lines intended to promote the image of the designer line. Our advertising and promotional efforts in respect of our licensed brands are developed in coordination with our licensors. We contribute to the designer a specified percentage of our sales of the designer line to be devoted to its advertising and promotion.
Our point-of-sale marketing materials consist of displays, counter cards, catalogues, posters and product literature. Many of these materials are linked to our consumer advertising campaigns. Because the point-of-sale has become increasingly important both as a communication medium and in terms of the consumer brand experience.